System Package
System Package
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 Nintendo DSi XL Console Blue FAULTY Broken Top Screen 6  US $56.87
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 Nintendo DSi XL Console Blue FAULTY Wont Read Game 5 US $41.07
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 Nintendo NES NEW 72 pin 2 controllers zapper gun and 3 games WORKS GREAT US $40.00
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 Nintendo Wii Sports White Console 3 Games We Fish SpongeBob Biggest Loser US $95.95
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 Nintendo Wii White System Bundle w Remote Controller Nunchuck Sensor Used Works US $395.00
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 Microsoft Xbox 360 Pro Halo 3 Special Edition 20 GB Green Gold Console NTSC US $150.00
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 Nintendo DS Electric Blue Handheld System w Games and Case Bundle US $48.04
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 Nintendo DSi Black Handheld System US $139.00
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 Nintendo DS Platinum Silver Handheld System US $49.00
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 NINTENDO Wii WII SYSTEM ALL CORDS SENSOR BAR NUMBCHUCK MANUALS EUC US $69.99
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 Nintendo Wii White Console NTSC WITH 3 GAMES BUNDLE US $85.99
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 Nintendo Wii Game Console System US $61.00
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 Sega Saturn Complete in Original Box Excellent Plus Games US $79.50
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 Microsoft Xbox 360 Elite System console power cables only See description US $39.99
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 Sony PlayStation Vita Mega Bundle 3G Wifi 32GB card 6 games Cradle case more US $325.00
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 Nintendo NES Challenge Set in Original Box with Extra Games NTSC US $174.99
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 SEGA GENESIS SYSTEMGAMESACCESSORIES US $51.50
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 Black PSP Go w Case US $75.00
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 Nintendo Wii White Console Preloaded w 7 Popular Games from Wii Shop US $60.00
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 Sony Playstation 3 60GB Backwards Compatible 4 USB USED US $224.99
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 Nintendo Wii Sports Resort Pack White Console USED ONCE wrapped neatly in box US $149.95
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 NINTENDO 64 COMPLETE WITH TWO CONTROLLERS AND BANJO KAZOOIE US $79.99
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 MICROSOFT XBOX 360 ELITE CONSOLE BUNDLE INCLUDED WIRES WORKS GREAT BEN Q DVD US $120.00
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 PSP 1001 Value Pack 14 PSP Games Movies 8GB ACCESSORIES MINT PACKAGE US $294.98
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 Nintendo Wii White Console NTSC US $200.00
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 NINTENDO 64 COMPLETE WITH STAR WARS EPISODE RACER GAME US $49.99
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 Nintendo SNES Gray Console Donkey Kong Country Vegas Stakes 2 Controllers US $64.95
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 Microsoft Xbox 360 Elite 120 GB Black Console NTSC w Wireless adapter US $165.00
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 Nintendo DSi XL Midnight Blue Nintendo DS lite Silver Bundle US $179.99
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 Sony PlayStation 3 Slim Latest Move Bundle Games 320 Gb System HDMI Controller US $242.50
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 Sony PSP 2001 Silver Daxter 12 Games Hard Case Extras Lot Package Bundle US $159.95
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 Great Microsoft Xbox 360 Slim Latest Model 4 GB Black Console System No Reserve US $91.00
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 Nintendo DSi XL Bronze Handheld System US $100.00
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 Nintendo DSi XL Mario vs Donkey Kong Mini Land Mayhem Metallic Rose US $130.00
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 Nintendo 64 Charcoal Grey Console NTSC not tested AS IS for parts not working US $15.00
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 Nintendo DS Platinum Silver Handheld System 4 GAMES HARDLY USED US $59.99
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 Sony Playstation Vita w 8GB Memory Card in OEM Box STCKPWWW US $172.50
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 Nintendo DS Lite Onyx Black Handheld System with 5 Games Attached US $89.99
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 Nintendo DS Silver System w Dogz Game charger case instructions stylus US $35.00
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 Nintendo DSi TWL 001 Light Blue Handheld System USED NO CHARGER NOT A BUNDLE US $64.99
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 Sony PSP go Piano Black Handheld System w GamesDemos USED NOT A BUNDLE US $89.99
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 Nintendo DSi Game System Blue Excellent Zelda Game US $49.66
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 Microsoft Xbox 360 White Console HDD 60GB HDD Works Take a look US $59.99
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 Microsoft Xbox 360 Elite 120 GB 3 Controllers Power Cords and HD US $91.00
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 Nintendo DSi Game System Pink Excellent Mario Game US $41.00
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 Nintendo GAMECUBE Platinum Console NTSC US $9.99
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 Sony PlayStation Vita Latest Model Black Handheld System Wi Fi Great Shape US $177.50
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 Microsoft Xbox 360 Elite 120 GB Black Console NTSC US $160.00
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 Microsoft Xbox 360 Elite 120 GB Black Console NTSC Kinect extras 17 games US $325.00
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 Nintendo Wii White Console Mario Nunchuk Wand Guitar Hero Sensor NR US $56.00
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 NINTENDO GAME BOY GAMEBOY 1989 Handheld System w TETRIS GAME TESTED green EUC US $24.99
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 Microsoft Xbox 360 Elite 120GB US $89.00
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 Microsoft Xbox 360 Elite 120GB BROKEN US $20.50
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 Nintendo Game Boy Advance Pink Handheld System with 2 Games US $19.99
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 New Nintendo 3DS Latest Model Flame Red Handheld System NTSC Factory sealed US $127.50
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 Nintendo DS XL dsi US $47.00
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 Atari 2600 Black Console w EXTRAS joysticks paddles vintage video game US $75.00
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 Nintendo DSi XL Burgundy Handheld System US $89.99
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 Nintendo SNES Gray Console NTSC SYSTEM CORDS GAMES SUPER NINTENDO US $40.00
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 Microsoft Xbox 360 Elite 120 GB Black Console E74 Error US $49.99
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 Nintendo GAMECUBE Indigo Console NTSC games cords memory US $15.00
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 Sony PlayStation Vita Black Handheld System Wi Fiwith Memory Card US $400.00
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 NINTENDO WII VIDEO GAME CONSOLE US $14.50
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 Sony PlayStation 1 PSX Gray Console NTSC Works Great US $4.99
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 Sony PlayStation 2 Slim Charcoal Black Console NTSC CORDS GAMES MEMORY US $40.00
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 PS3 160GB MW3 BUNDLE GAMES HI GLOSS SKIN 2 TROLLS BLURAY REMOTE HDMI NICE BUNDLE US $375.00
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 NINTENDO 64 GAME SYSTEM CONSOLE NUS 001 w CONTROLLERS CORDS GAMES TREMORPAK US $29.99
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 PS3 40GB SUB ZERO SKIN MADDEN 2012 FREE HDMI CABLE FAST SHIPPING EXTRAS LOOK US $195.00
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 NEW Crimson Red Black Nintendo DS Lite System Console US $129.99
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 Lot Of 2 Nintendo DS Platinum Silver Handheld System Read Details US $22.49
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 Nintendo Wii White Console NTSCVideo Game System US $49.00
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 Microsoft Xbox 360 Elite Core System Console NTSC w extras US $135.00
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 SONY PORTABLE PSP 1001 CONSOLE VIDEO GAME HANDHELD US $60.00
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 TV Games Atari Plug and Play Video Game System US $2.99 |
 Sony PSP Go 16GB Piano Black Handheld Video Game System Grade A US $21.50
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 Nintendo 3DS Latest Model Cosmo Black Handheld System NTSC AS IS US $42.99
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 Nintendo GAMECUBE Indigo Console PALconsole only US $20.00
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 VS MAXX Scenerio 77 Video Games System TV Plug Play Wireless Joystick VSMAXX US $14.99
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 Nintendo DS Platinum Blue Handheld System US $26.00
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 Wii game system Nintendo System controllers games and more US $42.00
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 Microsoft Xbox 360 Console w Many Extras 20GB HDD Wireless Internet Earpiece US $50.99
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 Nintendo DS Electric Blue System with Zelda Minish Cap 8 DS games of choice US $85.00
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 Sony PSP Go 16GB Pearl White Handheld Video Game System Grade A US $51.00
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 Sony Playstation 3 250g Console Only Needs Work US $37.01
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 Nintendo Wii Black Console W Controllers US $20.50
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 Xbox 360 System White USED with HDMI Deck Only Defective US $33.39
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 2 Sony PS3 YLOD consoles with extras US $345.00
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 Sony PlayStation 1 Gray Console NTSC SCPH 5501 US $1.00
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Modern Warfare 3 - Killstreak, Strike Package, Pointstreak System Info (Call of Duty: MW3)
Want Results? Avoid Beauty Contests When It Comes To Package Design by Tim Robertson
Marketers will often turn to focus groups for feedback on current or proposed packaging design. Unfortunately, traditional focus groups tend to mimic beauty contests. They turn into opinion gathering sessions that support a participant's point of view, rather than providing feedback on consumers' actual buying behavior within the store environment where products are purchased.
Participants play art director over design issues, confuse the brand with the package design, react emotionally to price increase questions, and talk about what they like" and don't like". As a result, the output quality of this type of research is minimal at best.
On the other hand, effective behavior-based focus group research measures the effect of brand influence, analyzes the buying behavior of participants in a comparative retail environment, and uses eye-tracking technology to find out what consumers pay attention to and what they ignore.
The significance of brand influence
Effective brand value testing involves separating the brand name from the actual proposed or current package design. This measurement gives an indication of how the brand is perceived prior to seeing a packaged product. Participants are then introduced to the packaging and asked if the new or proposed package design adds, or detracts from, perceived brand value. Marketers may be making a costly mistake if the perceived value of a brand is negatively affected by a new design architecture.
Buying behavior of participants in a retail environment
Packaging design is measured and tested in the comparative marketplace for which it is intended. A comparative marketplace is one in which the competition sits side by side for comparison and consideration. This is a circumstance that does not usually occur in print and broadcast media; as competitors usually do not jockey to be side-by-side.
According to Wharton School research, over one third of the brands displayed on the shelf are never seen. A colorful and exciting new design that is approved in the boardroom or chosen in a focus group may fail if all the other packages on the shelf in the same category are equally as colorful and exciting. Contrast is what makes a package design stand out on the shelf, and this can be achieved through the effective means of both design and structural innovation.
Eye-tracking technology
Consumers spend 2-3 seconds scanning a package for relevant information. If they do not immediately comprehend the benefit they will move on to a competitor's brand. It is imperative to know what consumers are seeing and what they are not, and this can be done effectively with eye-tracking technology. This type of research gives marketers an idea of which messaging to prioritize, and which information to minimize.
Not surprisingly, the more text there is on a package, the less it will be read. Unfortunately, many well-meaning marketers think the opposite, and act accordingly. Some of the product designers at Microsoft have put together a great parody of this practice by showing how the Microsoft marketing department would redesign Apple's iPod package. Instead of the simple and elegant messaging Apple created, it becomes a hodgepodge of system requirements, badges, call-outs, sub-branding logos, benefit statements, feature lists, and more!
Effective behavior-based focus group research goes beyond "opinion gathering", giving researchers the feedback necessary to understand the impact and value of both present, and proposed packaging design in real-world terms.
Tim Robertson is Creative Director of BigCity, a packaging design agency. Visit http://www.bigcitygraphics.ca for more ways to avoid old-paradigm thinking around package design and research.
Article Source: http://www.earticlesonline.com/Article/Want-Results--Avoid-Beauty-Contests-When-It-Comes-To-Package-Design/120757